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History of Miele Vacuums

When Miele was founded in 1899 by Carl Miele and Reinhard Zinkann, they had one vision--to be the best. "Immer Besser," is the mantra that has guided Miele in his vision towards creating German based appliances. Translated, this slogan means "always better" or "forever better."

This family owned business has been using superior materials, while working with the most advanced manufacturing technology, to produce advanced products that are safe, reliable and easy to use. The long life of Miele products has proved to be legendary. Some products are still working 30 years later. This is not by accident or a coincidence, it is simply by the design and dedication that is driven into every product. Each Miele vacuum must withstand a 10,000 hour endurance test, which corresponds to a life span of 20 years, to earn a Miele stamp of approval.

In 1984, the Miele brand entered the United States marketplace and soon became the dominant, quality leader in household appliances. Working closely with a national network of the best sales and service dealerships, Miele still offers a full line of products, but specializes in the worlds greatest vacuum cleaners.

Miele introduced their first canister vacuum cleaner in the 1930's. The design has remained through the years to the current day, with features such as a floor attachments for carpet cleaning, rubber bumpers, and bakelite casing. With their sophisticated Miele vacuum models, simple controls, attractive prices, and intensive advertising,  the demand for Miele vacuum cleaners began to significantly rise.

As sales grew, advertising became more widespread and innovative as well. The catchy "Mum does it with a Miele" slogan shot up sales in the 1950's, and new 'dialog' style advertising was introduced in the 1980's. As the millennium entered, modern Miele vacuum cleaners, such as the S4 and S5 series, were launched. This line represented superior suction performance combined with the best in consumer benefits. Vacuum cleaning was made even more convenient with the novel "silence" setting, suction tube holders on both sides of the utility, and much more.

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